Media kit.
The brand, written down. Marks, colours, type, and the rules they live by. All assets free to use within the guidelines below.
Wordmark, logomark, and lockups.
Download as SVG. PNG previews available on each asset.
On InkWordmark
Type-only lockup. Primary use across web, decks, and signage.
On PaperLogomark
Standalone symbol. Use when the wordmark is already established in context.
On InkFull lockup
Wordmark + logomark together. Use on first impressions.
On PaperVariations
Approved horizontal and stacked variants for tight layouts.
Four colours, one accent.
Vermillion does the heavy lifting. Ink and paper carry the rest. Indigo is a quiet alternate.
Brand · Accent
Vermillion
Foreground · Primary
Ink
Background · Primary
Paper
Accent · Tertiary
Indigo
Three families. One voice.
Display for the loud moments, body for the long reads, mono for the marginalia.
Display
Bricolage Grotesque
200 – 800 · variable, optical sizing & width axes
opsz 96 · wdth 100 · -0.045em tracking
Google Fonts (OFL 1.1)Software for founders who ship.
Body
Hanken Grotesk
300 – 700 · variable
16px · 1.55 line-height · -0.005em tracking
Google Fonts (OFL 1.1)We build on-chain and off-chain software for serious teams. Since 2019, we've shipped 40+ products and helped clients raise over $2M. No pitch decks. Just code that ships.
№ 001 — STUDIO STATUS / OPEN · TAKING BRIEFS FOR Q3
The unwritten rules, written.
Do
- 01Maintain clear space equal to the height of the “N” around the wordmark.
- 02Use the vermillion only as an accent — never as a large surface.
- 03Default to the ink-on-paper colour pairing. Inversion is for hero or footer moments.
- 04Pair the wordmark with Bricolage Grotesque or Hanken Grotesk; no other display fonts.
Don't
- 01Don't tint or recolour the wordmark outside of ink, paper, or vermillion.
- 02Don't add drop shadows, glows, gradients, or outlines to any mark.
- 03Don't crop, rotate, or distort the lockup; download the variant you need instead.
- 04Don't pair the wordmark with serif body fonts or with Inter / Poppins.
Press & partnerships
Need something we haven't published?
Founder photos, custom-sized marks, a quote, a co-branded asset for a launch — write to [email protected] and we'll send it over. Replies within 48h.